Beth Adams is the Manager of Marketing & Brand Communications at Russell Athletic. For the past 11 years, Adams has played a key role in the brand's evolution, overseeing social media, influencer programming, retail partnerships, events, and more. In her role, she has successfully implemented community and brand campaigns, on both a national and global scale, with KITH, HUGO BOSS, A$AP Rocky, Highsnobiety, BAPE, and more. Furthermore, she was at the forefront of Russell Athletic's first-ever brick-and-mortar retail pop-up in New York in 2019, accelerating brand awareness across fashion, music, sports, and culture spaces. Adams is credited with piloting Russell Athletic’s rebrand for the next generation, utilizing her deep consumer insights and experiences. 
Before managing content and communications for Russell Athletic, Adams worked in product development, licensing, collegiate business, sales support, and retail account management for the brand. She remains passionate about people, learning what interests them and how brands attract consumers. She is currently based in Bowling Green, KY.