As Chief Marketing Officer of Happy Money, Sadira Furlow is architecting growth and generating smiles across the consumer and partner landscape. Since joining the company in 2020, she has developed a customer-centric marketing strategy for long-term growth and has laid the brand’s foundation.

Drawing on her extensive advertising and marketing experience, Sadira is leading the Happy Money Marketing team toward greatness — all with the goal to empower people to use money as a tool for their happiness. She has a true hunger for growth, fueled by a love of the consumer and a passion for purpose and has been recognized for her ability to shape the way brands connect with consumers.

Following roles at well-known agencies such as Leo Burnett and Commonground, Sadira most recently led marketing for several iconic PepsiCo brands. She broke the internet with the ‘puppymonkeybaby’ campaign, oversaw the multi-billion-dollar Potato Chip portfolio, and led the highly successful launch of LIFEWTR. Among other accolades, she was named a 2020 Brand Genius by Adweek, one of AdAge’s Women to Watch, and one of Savoy’s Top Influential Women in Corporate America.

An athlete to her core, Sadira is competitive and driven – a perfect match for a marketing leader and brand builder. She holds degrees from University of Virginia and currently resides in Los Angeles.