Behind every shoppable post is a series of decisions about what to promote, where to show up, how to structure partnerships and, ultimately, how to prove what's working. This conversation pulls back the curtain on the business of creator commerce, bringing together the creators driving influence, the platforms connecting them with shoppers and the technology helping turn those interactions into sales. From structuring brand partnerships to optimizing content for discovery and tracking conversions, we'll get into the behind-the-scenes strategies and day-to-day realities of making creator commerce work—and what it takes to turn influence into measurable results.