As CEO, Americas for Incubeta, Amy Crowther leads the company's strategic vision, operational execution and client delivery across the region, including regional strategy, client growth and organizational expansion. In this role, Amy is responsible for overseeing Incubeta's integrated media, creative, data, measurement, Marketing Intelligence and AI-enabled operations, ensuring scalable, multi-market delivery that generates measurable and impactful outcomes for clients. Amy was promoted to CEO, Americas in July 2026. Previously Incubeta's Chief Client Officer, she brings global marketing experience from leadership roles at independent agencies and holding companies across the Americas, APAC and EMEA, including IPG and Jellyfish (Brandtech Group), where she developed strategies for brands like Nestlé, Unilever, Japan Airlines and L'Oréal.