Samantha Forrest is the Vice President of Brand Marketing at Lola Blankets, the luxury blanket brand redefining the category through innovative marketing, strategic collaborations, and a community-first approach. Overseeing the brand’s creative, influencer, social media, and partnership strategies, Samantha has played a pivotal role in developing viral marketing campaigns that drive brand awareness, consumer demand, and lasting brand loyalty. Under her leadership, Lola has executed high-profile collaborations with LoveShackFancy and Aviator Nation, expanding its reach and cultural relevance beyond the home category. With a passion for storytelling and creative brand building, Samantha is helping transform Lola Blankets into a household name.