As commerce becomes more creator-driven, trust is becoming one of the most valuable currencies in the path to purchase. This conversation brings together brand leaders to explore how they’re navigating a landscape where consumers increasingly discover, evaluate and buy through creators, affiliates and digital communities. From attribution and fair compensation to fraud and transparency, we’ll unpack what it takes to build an ecosystem that works for brands, creators and consumers alike, and how leaders can balance authenticity and community with the pressure to drive measurable growth.