Workshop (Ambassador III, 2nd Floor): Down the Funnel and Into the Cart: Crafting a Full-Funnel Instacart Ad Strategy
Date & Time
Tuesday, July 26, 2022, 11:30 AM - 12:00 PM
Elizabeth Marsten Suzanne Skop

This workshop will be streamed live and can be watched here.

Instacart has evolved from a pandemic necessity to a mainstream marketing and brand-building channel. Just a few months into 2022, they’ve rolled out a new suite of display advertising products and new CPG Brand Pages enabling brands to leverage full-funnel marketing capabilities to drive awareness, consideration, and purchase.

In this session, hear from Suzanne Skop, Agency Lead at Instacart and Elizabeth Marsten, Group Director at Tinuiti as they explore the opportunities and challenges of today’s full-funnel experience and the newest creative capabilities. You’ll walk away with a blueprint for leveraging this type of advertising and how to achieve success applying Instacart's core strategic lenses: discoverability, growth and performance.

Session Type
Ambassador III, 2nd Floor