This workshop will be streamed live and can be watched here.
The past few years have been a wild ride for brands. Marketers were forced to tear up old customer journey maps, rethink customer experiences and operating models, and prove impact with cold, hard results. As a result, a variety of performance marketing programs have exploded onto the scene, but some may have marketers chasing conversions at the cost of unintended harm to the customer experience and the brand. While short-term results are crucial, marketers must remain conscious of factors like long-term brand image, privacy implications and the movement towards more inclusive practices that impact the customer experience.
In this session, we will explore the concept of Conscious Marketing and how marketers can apply this intentional, sustainable and inclusive approach to their performance marketing programs so that brands can provide a more authentic, privacy-safe customer experience AND achieve performance goals.