Embrace innovation and agility as we return to "normal"

Retailers are putting their lessons on agility and embracing innovation to good use. Strategies leveraging chat, voice, the metaverse and immersive shopping experiences on social are taking shape. Hear from marketers, creators, media and tech execs on building the customer journey from end to end.

Join us for Commerce Week, where leaders in the retail space will share their insight into the latest trends as well as a peek at the marketplace of tomorrow.

Featuring

Lorraine Barber Millers
Lorraine Barber Millers
Philips
Chief Marketing and E-Commerce Officer
Ashley Becker
Ashley Becker
Kraft+Heinz
Vice President, ECommerce and Omni Customer Growth
Meera Bhatia
Meera Bhatia
Fabletics
Chief Operating Officer
Tracey Brown
Tracey Brown
Walgreens
President of Retail Products and Chief Customer Officer
Jess Burns
Jess Burns
Rent the Runway
Senior Vice President, Brand Marketing
Donald Chestnut
Donald Chestnut
General Motors
Chief Experience Officer
Chris Davis
Chris Davis
New Balance
Chief Marketing Officer & Senior Vice President of Merchandising
Mara Greenwald
Mara Greenwald
Mindshare
Managing Director, Commerce & Performance Media
Sarah Hofsetter
Sarah Hofsetter
Profitero
President
Jayme Jansky Beck
Jayme Jansky Beck
Unilever
Head of Shopper Marketing
Shilla Kim-Parker
Shilla Kim-Parker
Thrilling
CEO & Co-Founder
Bob Kupbens
Bob Kupbens
Neiman Marcus Group
Chief Product & Technology Officer
Vivienne Long
Vivienne Long
REI
Senior Vice President, Chief Marketing Officer
Mike McGarry
Mike McGarry
Shake Shack
Vice President, Brand Marketing
Brie Olson
Brie Olson
Pacsun
President
Bob Sherwin
Bob Sherwin
Wayfair
Chief Marketing Officer
Rachel Tipograph
Rachel Tipograph
MikMak
Founder & CEO
Bill Watkins
Bill Watkins
Pinterest
Chief Revenue Officer
Erika White
Erika White
Affirm
Vice President of Marketing and Communications
Neil Wright
Neil Wright
Complex Networks
Head of Collaborations & Experiential

Passes

Access up-to-the-minute retail marketing insights and unrivaled networking with high-level brand executives at Commerce Week, July 26–28. Choose from live in-person and virtual pass options. See what’s included in each, below.

Live All Access Pass

$239

$399

rate expires June 7

  • Main Stage Sessions: Three days of Main Stage content
  • Workshops: Live and on-demand access to interactive, classroom-style sessions that provide helpful solutions to organizational challenges
  • Masterclasses: Live and on-demand access to Masterclass sessions
  • One month of on-demand access following the event

Virtual Pass

$79

  • Unlimited virtual access to all session content live and on-demand for 1 year

What’s New and Next for Managing Customer Relationships

By 2025, it is anticipated that 80 percent of retail engagement will be virtual. The marketing experience is quickly evolving, and as a result productivity, adaptation and growth remain top priorities.

Hear from brand leaders on their thoughts on how their learnings this year correlate to their overall commerce predictions. The discussions will focus on consumer behavior, retaining customer satisfaction and balancing the need to stay true to the brand’s DNA all while driving growth.

Engaging Consumers Online and IRL

While the rapid acceleration of technology solutions and platforms for retail are making the online shopping experience more sufficient, personable and enjoyable, brick-and-mortar strategies are sustaining. Marketers aren't giving up on physical stores just yet, especially given the consumer demand for them, particularly millennials and Gen Z.

Hear from brand leaders on how they are balancing their relationships with customers online and offline. Topics include everything from physical store strategies to chatbots, social commerce and web3.

How to Embrace a Purpose-Driven Strategy and Staying True to the Brand’s DNA

With social justice, geopolitical instability, climate change and a pandemic to boot, getting purpose-driven marketing just right and being impactful is top of mind for retailers.

Join Adweek as we hear from retail leaders about the challenges and opportunities surrounding a purpose-driven marketing mission.

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