This masterclass will be streamed live and can be watched here.

Gone are the days where it’s enough for a product or service to be best-in-class for consumers to make a purchase. Consumer expectations are shifting, prioritizing additional qualities including trust, loyalty and a compelling customer experience they can't get elsewhere. As a result, the traditional silos of consumer-and business-focused strategies are converging with over half (52%) of companies who have both B2B and B2C customers reporting they see more similarities in the way these two groups of consumers behave.

Join Gary Specter, President, Go-to-market of Cart.com, Nik Sharma of Sharma Brands, and Lan Bui, Founder of Kawaii Lighting as they explore the converging trends in B2B and B2C marketing strategies. Walk away with tactical approaches to meeting consumers where they are and staying relevant regardless of industry.