Data-Informed Brand and Consumer Interrelationships
Date & Time
Tuesday, July 26, 2022, 4:15 PM - 4:35 PM
Rachel Tipograph Ashley Becker

Brave Commerce is a highly successful podcast hosted by Rachel Tipograph, MikMak’s Founder and CEO, and Sarah Hofstetter, Profitero’s President. In this podcast, Rachel and Sarah discuss what is hot and relevant in the commerce sphere for the world’s biggest brands.

Join Rachel and Sarah as they sit down with Ashley Becker, Vice President, ECommerce and Omni Customer Growth of KraftHeinz on the typical, or even now atypical, brand and retailer interrelationship. The three will discuss what this relationship now means to the KraftHeinz brand, as it is such a name with sincere brand recognition and an undeniably loyal fan-base. Rachel, Sarah and Ashley will analyze these relationships and how the household recognition of KraftHeinz directly corresponds to carefully collecting audience insights and data to consult everyday business decisions.

Session Type
Main Stage