This workshop will be streamed live and can be watched here.
Media advertising is entering a new golden age. With daily sales feeds from retailers, agencies are positioned to boost brand performance by reaching shoppers in the right places at the right time. Deep first-party datasets are predicting which households will drive sales and reduce ad waste. Join Kroger Precision Marketing and Publicis Agency, Performics as they discuss how grocery data is helping brands and agencies unlock attributable sales.