Andrea Steele - The Hershey Company
Justin Thomas-Copeland - DDB North America
This masterclass will be streamed live and can be watched here.
To win the hearts and minds of today’s shoppers, brands and retailers must engage with real voices, in real terms, in real time. Supercharging your commerce strategies through the power of authentic consumer and brand voices is top of mind and essential for success in a digital era where the lines between IRL and virtual continue to blur.
In this session, join Justin Thomas-Copeland, CEO at DDB, Andrea Steele, Head of Digital Marketing and Operations at The Hershey Company, and Zarina L Stanford, CMO at Bazaarvoice as they offer their unique perspectives on building a consumer-first mindset across your organization, and actionable tips for inspiring, engage, convert, and earning customers for life, and the growth and ROI you can expect to achieve.