Workshop (Ambassador II, 2nd Floor): Your Consumers Are Ready for Live Video Shopping, Are You? The Evolution of Live (Video) Commerce and What the Future Holds
Date & Time
Thursday, July 28, 2022, 11:30 AM - 12:00 PM
André Hordagoda

This workshop will be streamed live and can be watched here.

Commerce has been evolving since 6000 BC with the introduction of the barter system to today’s live shopping innovation at our fingertips. While innovation marches on, today's B2C brands need to focus on what works today as what the near-term future holds when considering immersive experiences and livestream video commerce as revenue strategy.

Join this workshop to learn the do’s and don’ts of live video shopping from a leading pioneer in live commerce, Andre Hordagoda Co-Founder and General Manager of Emplifi's Live Commerce division (formerly Go Instore).  

Andre will share practical learnings and examples based over a decade in live commerce technology and implementation experience. Come to this session to learn how to close the in-store, online and social media shopping gap as well as understand the important differences in live commerce workflows and technologies.

Session Type
Ambassador II, 2nd Floor