Ana Alicia Santaella is the Director of Commerce Product Marketing at Skai, where her team leads the go-to-market charge for all commerce products. Ana brings eight years of agency and B2B marketing experience to Skai, shifting her career focus from service to software. At her last venture, Ana built the Product Marketing function fusing her expertise in market analytics and company-wide marketing strategy. An expert in translating product features into tangible solutions to address the market’s biggest challenges, Ana’s passion is combining the key hard and soft skills to connect the right clients to the best technology.