Main Stage
Finding Solutions to Commerce Challenges With Fetch and UM Worldwide
How to Implement Physical World Attribution With Online Precision
Wednesday, July 12, 2023, 1:30 PM - 1:50 PM
The rise of mobile apps and e-commerce platforms has revolutionized the way consumers shop. As signal loss and ad space saturation grow, marketers need to implement performance marketing tools with real-world attribution that adapt to the changing environment.
Join Amie Owen, Head of U.S. Commerce at UM Worldwide and Robin Wheeler, Chief Revenue Officer of Fetch as they discuss the current pain points impacting the commerce space and share their essential tactics for a successful shopper marketing strategy. Learn how improving signal by growing a loyal consumer base and measuring attribution with accuracy can create and stimulate growth for your brand and business.