Amie Owen
Amie Owen
US Head, Commerce
UM Worldwide
Amie has over 15+ years of experience within the shopper media industry and has worked with many of the world’s biggest CPG companies, including Johnson & Johnson, Mars, Coca-Cola, Unilever, Colgate, Henkel, Conagra, Energizer, Hershey’s and more. A results-driven, innovative leader with extensive experience in all facets of retail marketing and advertising, she is the industry’s go-to expert on Commerce media, a practice she pioneered at UM. As head of this discipline for more than nine years, Amie conceptualized, developed and launched UM’s first Commerce Media team, focusing on four areas: Connected Commerce, Digital Activations in Retail, Traditional Shopper Media and Commerce Media Consultancy.

As Amie noted in Adweek, “In 2020, Shopper became synonymous with Commerce.” In 2020 and 2021 she helped retail clients quickly recalibrate their strategies in response to the pandemic and shifting consumer behavior in order to meet increased consumer demand for digital shopping. She and her team worked with these brands to help develop their new coined Commerce capabilities, leading to UM Shopper adding six new clients to its roster in 2021 alone. Currently, the UM Shopper team services 18 clients, with a total annual billing of $550 million.

Amie has been recognized as a 2021 Adweek Media All-Star, a 2020 Cynopsis Top Woman in Media, 2019 GenNext She Runs It winner, and won a spot as a 2022 MAKER. Most recently Amie was named 40 under 40 by the Path to Purchase Institute. She has served as an Effie judge for the Commerce awards over the last four years and regularly speaks at the industry’s most prominent events.

An avid runner who has participated in over 10 marathons, Amie runs in support of the Leukemia and Lymphoma Society to honor her friends and family who have lost their lives to these cancers, and also supports the National Blood Clot Alliance. She resides in Long Island, NY with her husband Rod, four-year-old son Connor, 9-month-old daughter Emma, and their dog Rigley.