Main Stage
2024 Is the Year of the Finnicky Consumer, And They Demand Better Experiences
Wednesday, February 28, 2024, 2:50 PM - 3:00 PM

The economy may have a soft landing in 2024, but consumers will find it hard to cast off their post-pandemic confidence woes. They will demand better before pledging loyalty: Better value for their dollar and better brand experiences. These experiences, to stick, must be intuitive and not intrusive and will require brands to align their marketing and digital capabilities and create one consistent customer experience.  

Dipanjan Chatterjee