Cookies Crumbled, Now What? Exploring the Impact (and Opportunity) of Third-party Cookie Deprecation for Commerce Media (Enterprise 1, 5th Floor)
Wednesday, February 28, 2024, 11:45 AM - 12:15 PM

In this interactive workshop, Chicory co-founders Yuni Baker-Saito and Joey Petracca offer a crash course into how marketers are preparing for a post-third-party cookie advertising landscape. This session will feature an in-depth analysis on the impact of cookie deprecation by clearly defining the role of the internet-tracking tool and addressing the often-overlooked technical implications of its removal. 
Backed by survey data, success stories, and technical perspectives, they will explore the challenges faced by marketers, plus share their insights on alternative solutions, like first-party data and contextual commerce. Attendees will gain a clearer understanding of their advertising strategy's long-term viability in a third-party cookie-free world and walk away with resources for building a future-proof plan to encourage customer and brand growth. 

Yuni Baker-Saito Joey Petracca