Marci Raible is the Vice President, Integrated Marketing for the Campbell Soup Company. Marci, who joined Campbell Soup as Director, Global Media, was promoted to VP to build and lead Global Marketing Services. Working collaboratively with marketing leaders across the enterprise, Marci transformed the ways of working for each of the 10+ functional teams within Marketing Services and expanded the scope of her team by more than 25% over 3 years. In her current role, Marci leads activation for the Meals & Beverage division, working to define and implement a “media-to-shelf” approach. During her time at Campbell, she has also been tapped to lead enterprise projects such as data architecture and marketing technology.

Prior to joining Campbell, Marci worked at Bank of America, AT&T and BBDO. Her focus on the consumer and storytelling (through content, data and experiences) has allowed her to move seamlessly from telecommunications to finance to CPG; while her deep media expertise, drives both creativity and performance.

Marci graduated from Penn State University with a Bachelor of Science degree in marketing. She currently resides in the Philadelphia area. Marci is also a certified instructor in Romana’s Pilates.