As retail media continues to evolve in 2024, so will media agencies and shopper marketing teams. In turn, agencies have started assembling curated commerce teams to empower clients to navigate this new, changing opportunity and to create more fully integrated experiences. 
 
In this session, discover how the growth of retail media will have a meaningful impact on the industry ecosystem and end customer journey. Industry leaders from Albertsons Media Collective, dentsu and more will share their perspectives on how RMN solutions, measurement, and innovation will come together to support effective business planning for brands – ultimately driving incremental sales and lasting loyalty.