What It Takes to Build a Good CTV Ad Break
Building an Optimal Experience for Marketers and Viewers
Tuesday, March 21, 2023, 10:30 AM - 10:50 AM
The CTV space is unarguably thriving. In the U.S. alone, digital video ad spend is estimated to reach over $58 billion this year, according to a report by eMarketer. With opportunities in abundance and endless chances to connect with consumers, the question at the top of a marketer’s mind becomes: what does it really take to build the CTV ad breaks that programmatic buyers will want to target?
Join Alysha Dino, Publisher Development Director at Publica and Abbie Reichner, Vice President, Programmatic Strategy & Operations at FOX as they share how understanding the variables to constructing the perfect CTV ad break can not only help generate a strong ROI for advertisers, but also deliver a seamless viewing experience for the TV viewer.