In-Person Workshop: The Guide To What We’re Watching (And What We’re Not) For Upfront Planning
Reaching Today’s Audience Requires More Flexibility Than Ever Before
Tuesday, March 21, 2023, 1:25 PM - 1:55 PM

Viewership patterns are undergoing massive shifts. In this data packed interactive session Samba TV will share the results of its latest State of Viewership report analyzing 47 billion hours of linear and streaming viewership as well as the latest findings from the Harris Poll highlighting recent trends from subscription cycling to emerging Gen Z audience patterns and their impacts on advertisers.

The workshop will kick off with a group trivia exercise (with awesome prizes!) testing your knowledge about today’s TV landscape and end with the unveiling of the #1 streaming premier of 2022 (hint there were no dragons!).

Dallas Lawrence