The Modern Media Market
Scaling and Automating Converged Workflows for TV and Digital Advertising
Tuesday, March 21, 2023, 3:40 PM - 4:00 PM
As the diversification of content and distribution methods continues, converged workflows are a necessity for media companies to excel in a complex market. Interoperability and automation are essential in deploying successful solutions for advancement and scale in media.
In this session, Ben Tatta, Chief Commercial Officer at Operative, speaks with Dan Aversano, SVP, Data, Analytics & Advanced Advertising at TelevisaUnivision Communications Inc. about current business trends, challenges facing the media ecosystem, and the technology required to support operational flexibility and growth. You’ll leave with a deeper understanding of how a modern approach to technology can help elevate your advertising capabilities and business outcomes.