Agenda

 

The New Convergent TV


12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 




12:05 PM — 12:25 PM ET

Engaging and Reaching 226 Million Viewers

As Chairman of NBCUniversal Television and Streaming Mark Lazarus oversees television networks that reach over 220 million viewers each month. How has the TV powerhouse managed to remain agile, while delivering on content demands? How have they anticipated continuous shifts in viewing habits while planning for the years ahead? Join Adweek’s TV Editor Jason Lynch as he sits down with Lazarus to discuss reconfiguring strategies, meeting consumers where they are, connecting with super fans and what the future may hold for NBCU.

 

Featuring:
Mark Lazarus, Chairman, NBCUniversal Television and Streaming
Jason Lynch, TV Editor, Adweek

Mark LJason L

 

 




12:30 PM — 12:50 PM ET

Engine

Session details to be announced.




12:55 PM — 1:15 PM ET

Upfront Preview: Disney

The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.

Hear from Rita Ferro, President, Disney Advertising Sales and Partnerships, as she takes the virtual stage to kick off the first of three Upfront Preview sessions taking place during the Convergent TV Summit. She'll explore Disney’s three-pronged upfront approach this year, the company's efforts to expand Hulu’s innovations across the entire portfolio, her plans for the company’s new sports rights deals, and the opportunities present for brands to connect to “Generation Stream” and deliver unmatched results.

 

Featuring:
Rita Ferro, President, Disney Advertising Sales and Partnerships, Disney
Jason Lynch, TV Editor, Adweek

Rita FJason L

 

 

 




1:20 PM — 1:40 PM ET

Do Media Buyers Have a Future in Streaming Television?

The viewership transition from linear TV to streaming TV has drastically affected all aspects of TV advertising, from targeting to measurement. TV advertising is suddenly more efficient, more measurable, and a viable performance marketing channel. What role will media buyers play in the future of television advertising, if at all?

Join SteelHouse's Mark Douglas in conversation with Adweek's Matt Steinmetz, as he discusses how this increased efficiency in TV advertising will change the role and approach of media buyers to performance marketers.

 

Featuring:
Mark Douglas, Chief Executive Officer, Steelhouse
Matt Steinmetz, Vice President of Event Partnerships, Adweek

Mark DMatt S

 

 

 




1:45 PM — 2:05 PM ET

The Power of Connected TV

Throughout the past year, TV platforms have put emphasis on their in-house AVOD offerings to rival other streaming platforms. How have they seen beneficial impact? Join this panel of leaders in the media space to hear how adaption to the seismic changes have helped platforms stand out in a year of business transformation.

 

Featuring:
Charlotte Maines, General Manager of Device Advertising Products, Fire TV
Raghu Kodige, Chief Product Officer and Co-founder, LG Ads
Michael O'Donnell, Chief Revenue Officer, Platform+, Vizio
Mollie Cahillane, Convergent TV Reporter, Adweek

CharlotteRaghuMike OMollie

 

 

 




2:10 PM — 2:40 PM ET

Identity and Addressability in CTV: Where Do We Go From Here?

As digital advertising prepares for the end of third party cookies, CTV is a bright spot that won't be hampered by this paradigm shift as it never relied on cookies to begin with. Additionally, CTV's digital underpinnings have already allowed it to outshine linear TV in terms of addressability. That being said, identity in CTV is still nascent in both concept and practice and more must be done to standardize and improve addressability. This session will delve into where CTV addressability can improve and what needs to be done to accomplish this.

 

Featuring:
Tom Kershaw, Chief Technology Officer, Magnite
Kevin Arrix, Senior Vice President, DISH Media
Brooke Abney, Executive Director of Video Investment Activation, PHD  
Lisa Granatstein, Chief Content Officer, SVP, Programming, Adweek

Tom KKevin ABrooke ALisa G

 

 

 




2:45 PM — 3:10 PM ET

Magnolia Network

Session details to be announced.

 

Featuring:
Chip Gaines, Chief Creative Officer, Magnolia Network
Joanna Gaines, Chief Creative Officer, Magnolia Network
Allison Page, President, Magnolia Network
Stephanie Paterik, Editor in Chief, Adweek

Chip GJoanna GAllison PStephanie P

 

 

 




3:10 PM — 3:15 PM ET

Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 



Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

Pandemic Pivots


12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 




12:05 PM — 12:25 PM ET

The ViacomCBS Streaming Shake-Up: Insights from Tom Ryan

As the co-founder and Chief Executive Officer of Pluto TV Tom Ryan has spent nearly a decade working in free streaming TV. Today, Ryan spearheads streaming efforts for ViacomCBS, where he employs a contrarian approach to succeed in a crowded landscape. Join Adweek as we sit down with Ryan as he explains balancing AVOD and SVOD services, rebranding CBS All Access to Paramount+, and what the company has learned since undergoing a streaming-centric overhaul in October.

 

Featuring:
Tom Ryan, President and Chief Executive Officer, Streaming, ViacomCBS
Kelsey Sutton, Streaming Editor, Adweek

Tom RKelsey S

 

 

 




12:30 PM — 12:50 PM ET

Cracking the Code: The Pandemic Pivot from Traditional to Connected TV

As streaming consumption continues to grow and cord-cutting increases advertisers are eager to reach consumers through Connected TV. With questions lingering around CTV’s value, inventory, and consumption behaviors many organizations haven’t moved media budgets to maximize the opportunity. 
 
Join Adtaxi’s Vice President of Strategic Accounts Brian Kroll as he sits down with The Good Feet Store’s Vice President of Marketing, Ben Cohen to discuss moving beyond the traditional media mix and cracking the CTV code. Together they’ll unpack testing CTV’s effectiveness and attributing in-store traffic to CTV campaigns. 

 

Featuring:
Brian Kroll, Vice President of Strategic Accounts, Adtaxi
Ben Cohen, Vice President of Marketing, The Good Feet Store

Brian KBen C

 

 

 




12:55 PM — 1:15 PM ET

Upfront Preview: Roku

The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.

Hear from Roku Ad Sales Chief Alison Levin as she describes the company’s upfront strategy this year including how it’s leveraging its 50 million-plus active accounts and the company’s approach to collaborating with advertisers admist the global pandemic. She'll also share insights from the company's their growth journey over the past year and shed a light on how consumer behavior has changed and what this will mean for advertisers looking stake their territory in the streaming space in 2021 and beyond

 

Featuring:
Alison Levin, Vice President, Global Ad Revenue and Marketing Solutions, Roku
Mollie Cahillane, Convergent TV Reporter, Adweek

Alison LMollie C

 

 

 




1:20 PM — 1:40 PM ET

Amobee

Session details to be announced.




1:45 PM — 2:05 PM ET

NBC Universal and State Farm

Session details to be announced.

 

Featuring:
Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising Sales and Partnerships 
Jason Lynch, TV Editor, Adweek

Josh FJason L

 

 

 




2:10 PM — 2:30 PM ET

What Does the Intersection of Subscription and Ad Funded Streaming Look Like?

As more traditional TV audiences turn to SVOD & AVOD services this year, TV content creators are going to have more potential distribution partners than ever before as the market fragments & grows at a tremendous rate.

Hear from Philo Chief Executive Officer Andrew McCollum about his journey to become CEO of one of the most established SVOD services in the market & how content, be it original or syndicated is currently being planned & invested in to grow viewing numbers.

Ben Antier, Co-founder and Chief Executive Officer of Publica, will also be discussing the new types of advertising infrastructure that is increasingly being used by streaming publishers to construct their ad breaks.

 

Featuring:
Ben Antier, Co-founder and Chief Executive Officer, Publica
Andrew McCollum, Chief Executive Officer, Philo
Ronan Shields, Programmatic Reporter, Adweek

Ben AAndrew MRonan S

 

 

 




2:35 PM — 2:55 PM ET

Session details to be announced.

Session details to be announced.




2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 



Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

Looking Ahead


12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 




12:05 PM — 12:25 PM ET

Authenticity is the New Black: A Conversation with Uzo Aduba

Best known for her two-time Emmy Award-winning portrayal as Suzanne "Crazy Eyes" Warren on Netflix's hit series Orange is the New Black, Uzo Aduba has quickly become one of the most sought-after actors in film and on stage. Last year she continued her splash in the streaming space with another Emmy-winning streaming role, Shirley Chisholm, in FX on Hulu's Mrs. America.

Join Adweek as we hear from Uzo about her career trajectory, her reflection on the state of the business and how it will continue to change, insights into navigating the convergent TV space, and what’s next for her including a pair of high-profile projects: HBO's revival of In Treatment, premiering in May, and an Amazon anthology series, Solos.

 

Featuring:
Uzo Aduba, Award-winning Actress
Jason Lynch, TV Editor, Adweek

Uzo AJason L

 

 

 




12:30 PM — 12:50 PM ET

Integral Ad Science

Session details to be announced.




12:55 PM — 1:15 PM ET

Upfront Preview: AMC

The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.

Join Kim Kelleher, President of Advertising Sales and Partnerships at AMC Networks for today’s Upfront Preview where she'll discuss her company’s strategy to adapt to current changes in viewing behaviors, extend its reach, and cultivate new audiences while deepening connections with existing viewers. She'll also describe AMC Networks’ efforts to meet consumers on their favorite platforms, even if that is no longer the company’s linear networks, with actionable insights for others looking to do the same.

 

Featuring:
Kim Kelleher, President of Advertising Sales and Partnerships at AMC Networks
Jason Lynch, TV Editor, Adweek

Kim KJason L

 

 

 




1:20 PM — 1:40 PM ET

Inscape and Vizio

Session details to be announced.

 

Featuring:
Adam Bergman, Vice President of Ad Sales, Vizio

Adam B

 

 

 




1:45 PM — 2:05 PM ET

Fine-Tuning your Media Mix

2020 was a tumultuous year full pivots and shifts in decision making and strategies, especially in the media landscape as organizations attempted to stay ahead of viewing habits and economic strain. With the learnings of the past year, how are media buyers approaching 2021 Upfronts season differently? Join this panel of media buying experts to talk future-proofing and fine-tuning your media mix.

 

Featuring:
Sharon Cullen, President of Integrated Investment, Hearts and Science
Diana Bernstein, Executive Vice President, Video Investment, Havas 
Dave Sederbaum, Executive Vice President, Head of Video Investment, dentsu
Mollie Cahillane, Convergent TV Reporter, Adweek

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2:10 PM — 2:30 PM ET

Measurement Matters: Music Videos in Your Living Room

As consumers have shifted towards streaming in the living room, so have music videos. As a universal genre of entertainment that is ubiquitous across CTV and OTT platforms, Vevo allows brands to align with the rapid growth and cultural relevance of music videos in the living room. Moreso, Vevo's scaled audience provides unduplicated reach against premium content across a national distribution network. Join us to learn more about the measurement tools available to gain more insight into who's watching -- allowing brands to be ever more data-driven in measuring new audiences.

 

Featuring:
Stuart Schwartzapfel, SVP, Media Partnerships, iSpot
Kinsey Tamberrino, VP, East Coast and Midwest Sales, Vevo
Bryon Schafer, SVP, Research, Vevo

Stu sKinseyBryon

 

 

 




2:35 PM — 2:55 PM ET

Session details to be announced.

Session details to be announced.

 

Featuring:
Kelsey Sutton, Streaming Editor, Adweek

Kelsey S

 

 




2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 



Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]