12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
Engaging and Reaching 226 Million Viewers
As Chairman of NBCUniversal Television and Streaming Mark Lazarus oversees television networks that reach over 220 million viewers each month. How has the TV powerhouse managed to remain agile, while delivering on content demands? How have they anticipated continuous shifts in viewing habits while planning for the years ahead? Join Adweek’s TV Editor Jason Lynch as he sits down with Lazarus to discuss reconfiguring strategies, meeting consumers where they are, connecting with super fans and what the future may hold for NBCU.
Featuring:
Mark Lazarus, Chairman, NBCUniversal Television and Streaming
Jason Lynch, TV Editor, Adweek
12:30 PM — 12:50 PM ET
Time to Lean In: CTV is TV
It’s time to change the industry’s legacy mindset. Consumers are embracing new technology and whether we’re on board or not, CTV is indeed TV. Listen in as Adweek and ENGINE’s Global Chief Commercial Officer, Scott Schiller, discuss the CTV revolution and the inevitable evolution of television. Rather than grasping for distinctions without difference, we need to lean in and embrace the now. The sooner our industry breaks away from legacy thinking, the sooner we’ll see that the value of the audience is a function of who is watching and what their mindset is. Don’t miss this honest, open session where we begin to truly define TV, focus on measurement, tackle the shifting media spend, recognize the impacts on the advertising landscape and more.
Featuring:
Scott Schiller, Global Chief Commercial Officer, ENGINE
Stephanie Paterik, Editor in Chief, Adweek
12:55 PM — 1:15 PM ET
Upfront Preview: AMC
The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.
Join Kim Kelleher, President of Advertising Sales and Partnerships at AMC Networks for today’s Upfront Preview where she'll discuss her company’s strategy to adapt to current changes in viewing behaviors, extend its reach, and cultivate new audiences while deepening connections with existing viewers. She'll also describe AMC Networks’ efforts to meet consumers on their favorite platforms, even if that is no longer the company’s linear networks, with actionable insights for others looking to do the same.
Featuring:
Kim Kelleher, President of Advertising Sales and Partnerships at AMC Networks
Jason Lynch, TV Editor, Adweek
1:20 PM — 1:40 PM ET
Do Media Buyers Have a Future in Streaming Television?
The viewership transition from linear TV to streaming TV has drastically affected all aspects of TV advertising, from targeting to measurement. TV advertising is suddenly more efficient, more measurable, and a viable performance marketing channel. What role will media buyers play in the future of television advertising, if at all?
Join SteelHouse's Mark Douglas in conversation with Adweek's Matt Steinmetz, as he discusses how this increased efficiency in TV advertising will change the role and approach of media buyers to performance marketers.
Featuring:
Mark Douglas, Chief Executive Officer, SteelHouse
Matt Steinmetz, Vice President of Event Partnerships, Adweek
1:45 PM — 2:05 PM ET
The Power of Connected TV
Throughout the past year, TV platforms have put emphasis on their in-house AVOD offerings to rival other streaming platforms. How have they seen beneficial impact? Join this panel of leaders in the media space to hear how adaption to the seismic changes have helped platforms stand out in a year of business transformation.
Featuring:
Charlotte Maines, General Manager of Device Advertising Products, Fire TV
Raghu Kodige, Co-founder and Chief Product Officer, LG Ads
Michael O'Donnell, Chief Revenue Officer, Platform+, Vizio
Mollie Cahillane, Convergent TV Reporter, Adweek
2:10 PM — 2:40 PM ET
Identity and Addressability in CTV: Where Do We Go From Here?
As digital advertising prepares for the end of third party cookies, CTV is a bright spot that won't be hampered by this paradigm shift as it never relied on cookies to begin with. Additionally, CTV's digital underpinnings have already allowed it to outshine linear TV in terms of addressability. That being said, identity in CTV is still nascent in both concept and practice and more must be done to standardize and improve addressability. This session will delve into where CTV addressability can improve and what needs to be done to accomplish this.
Featuring:
Tom Kershaw, Chief Technology Officer, Magnite
Kevin Arrix, Senior Vice President, DISH Media
Brooke Abney, Executive Director of Video Investment Activation, PHD
Lisa Granatstein, Chief Content Officer, SVP, Programming, Adweek
2:45 PM — 3:10 PM ET
The Creative and Entrepreneurial Force of Elisabeth Moss
Elisabeth Moss is no stranger to the creative process behind productions. With a career dating back to childhood, Moss catapulted to fame in Mad Men then subsequently Hulu’s The Handmaid’s Tale, which returns Wednesday, April 28. Over the past three seasons Moss has served as executive producer and star – and this coming fourth season she makes her directorial debut. Join Adweek as we sit down with Moss to discuss the challenges of wearing many hats on set, her experience playing June Osborne, the future of entertainment and upcoming works from her production company, Love & Squalor Pictures.
Featuring:
Elisabeth Moss, Actress, Director, and Producer
Lisa Granatstein, Chief Content Officer, Adweek
3:10 PM — 3:15 PM ET
Adweek Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
The ViacomCBS Streaming Shake-Up: Insights from Tom Ryan
As the co-founder and Chief Executive Officer of Pluto TV Tom Ryan has spent nearly a decade working in free streaming TV. Today, Ryan spearheads streaming efforts for ViacomCBS, where he employs a contrarian approach to succeed in a crowded landscape. Join Adweek as we sit down with Ryan as he explains balancing AVOD and SVOD services, rebranding CBS All Access to Paramount+, and what the company has learned since undergoing a streaming-centric overhaul in October.
Featuring:
Tom Ryan, President and Chief Executive Officer, Streaming, ViacomCBS
Kelsey Sutton, Streaming Editor, Adweek
12:30 PM — 12:50 PM ET
Cracking the Code: The Pandemic Pivot from Traditional to Connected TV
As streaming consumption continues to grow and cord-cutting increases advertisers are eager to reach consumers through Connected TV. With questions lingering around CTV’s value, inventory, and consumption behaviors many organizations haven’t moved media budgets to maximize the opportunity.
Join Adtaxi’s Vice President of Strategic Accounts Brian Kroll as he sits down with The Good Feet Store’s Vice President of Marketing, Ben Cohen to discuss moving beyond the traditional media mix and cracking the CTV code. Together they’ll unpack testing CTV’s effectiveness and attributing in-store traffic to CTV campaigns.
Featuring:
Brian Kroll, Vice President of Strategic Accounts, Adtaxi
Ben Cohen, Vice President of Marketing, The Good Feet Store
Stephanie Paterik, Editor in Chief, Adweek
12:55 PM — 1:15 PM ET
Upfront Preview: Roku
The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.
Hear from Roku Ad Sales Chief Alison Levin as she describes the company’s upfront strategy this year including how it’s leveraging its 50 million-plus active accounts and the company’s approach to collaborating with advertisers admist the global pandemic. She'll also share insights from the company's their growth journey over the past year and shed a light on how consumer behavior has changed and what this will mean for advertisers looking stake their territory in the streaming space in 2021 and beyond.
Featuring:
Alison Levin, Vice President, Global Ad Revenue and Marketing Solutions, Roku
Mollie Cahillane, Convergent TV Reporter, Adweek
1:20 PM — 1:40 PM ET
Come Together: Unifying TV and Programmatic to Grow Your Business
The first step in recovery is admitting you have a problem. Measurement across TV, CTV, desktop, and mobile, should be unified and that starts with the ability to measure across all your advertising to understand its true reach and impact. A converged measurement approach brings teams together and informs more unified activation through reach analysis, frequency management, and conversion insights.
Learn from real examples from H&L Partners and their clients, like Toyota, who measure in-flight to make optimizations as well as about innovations that will revolutionize your planning process.
Featuring:
Tim Spengler, General Manager of Advanced TV Solutions, Amobee
Tim Schatz, Analytics Director, H&L Partners
Jeremy Cobb, Programmatic Media Director, H&L Partners
1:45 PM — 2:05 PM ET
Partnering to Drive Engaging Viewer Experiences with NBCUniversal and State Farm
As the media landscape continues to evolve, platforms and networks are working to place their stakes by transforming and improving the viewer experience through high end content mixed with seamless and innovative ad formats. Brand partnerships are a key element in bringing these experiences to life across linear, digital and streaming, and for decades NBCUniversal and State Farm have exemplified what true partnership entails – the pandemic period included.
Join Adweek as we sit down with Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising Sales and Partnerships and Matthew Coleman, Marketing Director, State Farm to talk about the their ongoing partnership, how it’s evolved in the last year, and how they collaborate to use innovation to connect with audiences.
Featuring:
Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising Sales and Partnerships
Matthew Coleman, Marketing Director, State Farm
Jason Lynch, TV Editor, Adweek
2:10 PM — 2:30 PM ET
What Does the Intersection of Subscription and Ad Funded Streaming Look Like?
As more traditional TV audiences turn to SVOD & AVOD services this year, TV content creators are going to have more potential distribution partners than ever before as the market fragments & grows at a tremendous rate.
Hear from Philo Chief Executive Officer Andrew McCollum about his journey to become CEO of one of the most established SVOD services in the market & how content, be it original or syndicated is currently being planned & invested in to grow viewing numbers.
Ben Antier, Co-founder and Chief Executive Officer of Publica, will also be discussing the new types of advertising infrastructure that is increasingly being used by streaming publishers to construct their ad breaks.
Featuring:
Ben Antier, Co-founder and Chief Executive Officer, Publica
Andrew McCollum, Chief Executive Officer, Philo
Kelsey Sutton, Streaming Editor, Adweek
2:35 PM — 2:55 PM ET
Building a Community: The Evolution of the Magnolia Network
In 2018, beloved Fixer Upper stars Chip and Joanna Gaines stepped back from the series that made them a household name, but it wasn’t long until the Waco-based couple announced they’d be returning with their very own network as a part of a multi-platform joint venture with Discovery, Inc.
Join Adweek for a conversation with Chip, Joanna, and Allison Page, Global President of Magnolia and DTC, as they talk about the joint venture’s journey, the obstacles and opportunities that come with launching a successful network, and what's next as they gear up for Magnolia Network's digital launch on discovery+ in July, followed by a linear rebrand of DIY Network in January 2022.
Featuring:
Chip Gaines, Chief Creative Officer, Magnolia Network
Joanna Gaines, Chief Creative Officer, Magnolia Network
Allison Page, Global President, Magnolia and DTC
Stephanie Paterik, Editor in Chief, Adweek
2:55 PM — 3:00 PM ET
Adweek Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
Authenticity is the New Black: A Conversation with Uzo Aduba
Best known for her two-time Emmy Award-winning portrayal as Suzanne "Crazy Eyes" Warren on Netflix's hit series Orange is the New Black, Uzo Aduba has quickly become one of the most sought-after actors in film and on stage. Last year she continued her splash in the streaming space with another Emmy-winning streaming role, Shirley Chisholm, in FX on Hulu's Mrs. America.
Join Adweek as we hear from Uzo about her career trajectory, her reflection on the state of the business and how it will continue to change, insights into navigating the convergent TV space, and what’s next for her including a pair of high-profile projects: HBO's revival of In Treatment, premiering in May, and an Amazon anthology series, Solos.
Featuring:
Uzo Aduba, Award-winning Actress
Jason Lynch, TV Editor, Adweek
12:30 PM — 12:50 PM ET
IAB in Conversation
IAB's Sue Hogan in conversation with Adweek to discuss the current Convergent TV landscape, changes in ad spending over the past year, and predictions for the future.
Featuring:
Sue Hogan, Senior Vice President, Research & Analytics, IAB
Andrew Blustein, Programmatic Reporter, Adweek
12:55 PM — 1:15 PM ET
Upfront Preview: Disney
The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.
Hear from Rita Ferro, President, Advertising Sales, as she takes the virtual stage to kick off the first of three Upfront Preview sessions taking place during the Convergent TV Summit. She'll explore Disney’s three-pronged upfront approach this year, the company's efforts to expand Hulu’s innovations across the entire portfolio, her plans for the company’s new sports rights deals, and the opportunities present for brands to connect to “Generation Stream” and deliver unmatched results.
Featuring:
Rita Ferro, President, Advertising Sales, Disney
Jason Lynch, TV Editor, Adweek
1:20 PM — 1:40 PM ET
VIZIO NewFront Preview: Catching the Next Wave in TV advertising Through The Eyes of the Buyer
Join VIZIO’s VP of Ad Sales Adam Bergman for a discussion with Allison Kallish, EVP of Strategic Investment at MAGNA Global, on the changing landscape of streaming and linear viewership, and how smart television capabilities are driving audience buying and channel allocation for the media investment community.
Featuring:
Adam Bergman, Vice President of National Ad Sales, Vizio
Allison Kallish, Executive Vice President of Strategic Investment, MAGNA Global
1:45 PM — 2:05 PM ET
Fine-Tuning Your Media Mix
2020 was a tumultuous year full pivots and shifts in decision making and strategies, especially in the media landscape as organizations attempted to stay ahead of viewing habits and economic strain. With the learnings of the past year, how are media buyers approaching 2021 Upfronts season differently? Join this panel of media buying experts to talk future-proofing and fine-tuning your media mix.
Featuring:
Sharon Cullen, President of Integrated Investment, Hearts & Science
Diana Bernstein, Executive Vice President, Video Investment, Havas
Dave Sederbaum, Executive Vice President, Head of Video Investment, dentsu
Mollie Cahillane, Convergent TV Reporter, Adweek
2:10 PM — 2:30 PM ET
Measurement Matters: Music Videos In The Living Room
As consumers have shifted towards streaming in the living room, so have music videos. As a universal genre of entertainment that is ubiquitous across CTV and OTT platforms, Vevo allows brands to align with the rapid growth and cultural relevance of music videos in the living room. Moreso, Vevo's scaled audience provides unduplicated reach against premium content across a national distribution network. Join us to learn more about the measurement tools available to gain more insight into who's watching -- allowing brands to be ever more data-driven in measuring new audiences.
Featuring:
Stuart Schwartzapfel, SVP, Media Partnerships, iSpot
Kinsey Tamberrino, VP, East Coast and Midwest Sales, Vevo
Bryon Schafer, SVP, Research, Vevo
2:35 PM — 2:55 PM ET
Leading the Streaming Wars
As a seasoned and award-winning marketer, Ukonwa Ojo recently joined the Amazon Prime Video and Studios team to grow the platform’s content in innovative ways and develop strong emotional connections with its audiences. Join Adweek as we sit with Ukonwa, Global Chief Marketing Officer for a deep dive into the marketing creativity that encompasses the streaming conglomerate to target consumers in a crowded space.
Featuring:
Ukonwa Ojo, Global Chief Marketing Officer, Amazon Prime Video and Studios
Kelsey Sutton, Streaming Editor, Adweek
2:55 PM — 3:00 PM ET
Adweek Closing Remarks
Thank you for joining us!
Featuring:
Danny Wright, Chief Brand Officer, Adweek