CTV and the 2022 Marketplace: Growth or Growing Pains?

As CTV continues to explode and the Television media buying landscape continues to shift, are we as an industry realizing the potential of this growth or stuck in growing pains? Hear from IPG Magna’s US President Dani Benowitz and ENGINE Global Chief Executive Officer Kasha Cacy on the opportunities and challenges for advertisers—from targeting to measurement as the video aspirations of CTV move closer to reality in the year ahead. Don’t miss this honest discussion on what works, what doesn’t and what’s holding brands back from advertising more in CTV and why the best is still yet to come.