Name
Programming Hulu Originals and ABC Entertainment for the Next Era: A Conversation with Craig Erwich
Date & Time
Tuesday, April 26, 2022, 9:35 AM - 9:55 AM
Craig Erwich Jason Lynch
Description

In December 2020, Disney announced yet another sweeping reorganization of its TV division — one intended to prepare the conglomerate for a future placing emphasis on streaming. One of the prominent changes resulting from the move, Hulu’s Originals Chief Craig Erwich added ABC Entertainment to his purview.

In this session, Adweek will sit down with Craig to discuss his journey in leading both a streaming platform and a broadcast network in the evolving CTV space, his strategies and insight for adapting to a new audience of consumption habits, and how he continues to work closely with creative partners to have the most entertaining and inclusive series for today’s audiences. He’ll also offer a glimpse into what lies ahead to the upfront plans for both media outlets