Yesterday’s strategies weren’t built for today’s media and Upfronts. With programming now consumed on-demand across multiple screens, planning, activating, and measuring the performance of TV ads is much more complex and not as simple as it used to be. This has created the opportunity to test alternative activation and measurement tools and embrace new ways to plan and deliver. Jay Prasad, Chief Strategy Officer, TV, LiveRamp, Laura Nelson, Senior Vice President, Ad Products and Enablement, Disney Advertising, and Ben Hovaness, SVP, Marketplace Intelligence at Omnicom Media Group will discuss the TV landscape and what will rule this year’s Upfronts.