The CTV space is unarguably thriving. In the U.S. alone, digital video ad spend is estimated to reach over $58 billion by 2023, according to a report by eMarketer. With the opportunities in abundance and endless chances to connect with consumers, the pressing question becomes: what does it really take to build the CTV ad breaks that programmatic buyers will want to target?

Join Alysha Dino, Senior Director of Publisher Development, Publica and Christopher Martinez, OTT, Director of Sales, Hearst Television as they explore how to construct the perfect CTV ad break. An advertising experience on connected televisions that not only returns a strong ROI for the advertiser, but also delivers a seamless viewing experience for the TV viewer.