Name
Data Innovation: How Big Global Brands are Building the Future of Convergent TV
Date & Time
Wednesday, April 27, 2022, 11:00 AM - 11:20 AM
Tal Chalozin David Spencer
Description

Advertisers have more data than ever before, but how can they apply these insights to inform marketing strategies and drive impact? As audiences continue to migrate to streaming, they’re also expecting better ad experiences. Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.

Join Tal Chalozin, Co-founder and Chief Technology Officer at Innovid as he explores opportunities in CTV and outlines how agencies, brands, and networks can evolve their advertising to make the most of TV's new normal.