Dan Callahan serves as Senior Vice President of Data Strategy and Sales Innovation for Fox Ad Sales. He is based in New York and reports to Marianne Gambelli, President of Fox Ad Sales.

In this role, Callahan leads a team that is focused on the ‘next generation’ of advertising capabilities, notably around audience and programmatic advertising solutions and driving their widespread adoption by marketers and agencies. This includes efforts around the company’s capabilities with FOX Next, which personalizes the brand experience by bringing the ability for clients to optimize against the entire Fox portfolio of platforms. With FOX Next, the company has built forward-leaning capabilities and cutting-edge tools, using data, and automation that deliver precision and drives impact for the company’s advertising partners.

A 15-year veteran of the company, Callahan joined Fox in 2007 and has held a multitude of ascending positions within the Ad Sales Division. In 2014, he was elevated to VP of Programmatic Sales for FOX Sports and his role expanded the following year to the Fox Networks Group. In 2019, he was promoted to his current position.

Callahan graduated from Wake Forest University with a bachelor’s in Communications. He was also a member of the school’s football team.