Live sports is the MVP of live TV programming, and consumers are increasingly tuning in via streaming to watch their favorite teams go head to head. How are media owners meeting the moment to ensure engaged fans can access the live sports content they crave, and how does this change the advertising landscape for brands? In this session, Magnite will share proprietary research around the behavior and attitudes of live sports viewers and turn the stage to top executives from fuboTV, Disney, and FOX to hear about the future of live sports programming and advertising.