As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.
At Adweek's Convergent TV Summit West, we'll explore all the ways the space has changed—and what lies ahead. Leaders at the forefront of the industry will join to discuss the various ways they’re leveraging agility, partnerships and experimentation to gear up for the next shift and how to remain one step ahead in the competitive space.
Featuring
President and Chief Executive Officer
Hallmark Media
President and Chief Executive Officer
ViacomCBS Streaming
President and Chief Executive Officer
EDO
Chairman, Entertainment Content
NBCUniversal Television and Streaming
Head of Sales, Media and Entertainment
Samsung Ads
General Manager, Connected TV
TripleLift
Regional Director, Customer Success
iSpot.tv
Senior Vice President, Peacock and Digital Advertising Strategy
NBCUniversal Advertising and Partnerships
Sports Brand Partnership Lead
Amazon Ads
Vice President of Client Analytics
DirecTV Advertising
Programmatic Lead
Camelot Strategic Marketing & Media
Vice President, Integrated Marketing
Experian
President and Chief Executive Officer
MNTN
Vice President, Sales West
Gamut
General Manager, Measurement & Analytics
Innovid
Senior Vice President, US Product and Partnerships
MiQ
Senior Vice President, Revenue Management and Operations
Disney Advertising
Founder
Some Creative Agency
Chief Marketing Officer
Pizza Hut
Executive Vice President, Head of Strategy and Analytics
FOX Sports
Vice President, Global Partnerships and Content Strategy, Paramount Streaming
Pluto TV
Vice President of Media and Distribution Marketing
Vevo
Vice President of Brand Partnerships, West
Atmosphere
Managing Director, Advanced TV Activation
Omnicom Media Group
Director of Media and Entertainment Solutions
Resonate
President of Domestic Networks
STARZ
Head of AVOD Original Content and Programming
Amazon Studios
Chief Executive Officer and Founder
AdGreetz
Co-Founder and Chief Executive Officer
Publica
Chairman
FX
Director, Head of Publisher Business Development and Strategic Partnerships
Roku
Director of West Coast Client and Agency Partnerships
DIRECTV Advertising
Senior Vice President, Digital Measurement
Nielsen
Senior Vice President of Client Development
BEN
Agenda
Opening Remarks
9:15am PT
Morning Main Stage
9:20–11:45am PT
Workshops and Lunch
11:55–1:30pm PT
Afternoon Main Stage
1:45–4:00pm PT
1:1 Meetings
4:15–5:15pm PT
Reception
4:30–5:30pm PT
Venue
Community
Partners