As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.
At Adweek's Convergent TV Summit West, we'll explore all the ways the space has changed—and what lies ahead. Leaders at the forefront of the industry will join to discuss the various ways they’re leveraging agility, partnerships and experimentation to gear up for the next shift and how to remain one step ahead in the competitive space.
Featuring
Wonya LucasPresident and Chief Executive Officer
Hallmark Media
Tom RyanPresident and Chief Executive Officer
ViacomCBS Streaming
Kevin KrimPresident and Chief Executive Officer
EDO
Conan O'Brien
Susan RovnerChairman, Entertainment Content
NBCUniversal Television and Streaming
Karl MeyerHead of Sales, Media and Entertainment
Samsung Ads
Michael ShieldsGeneral Manager, Connected TV
TripleLift
Isaac OrtizRegional Director, Customer Success
iSpot.tv
Scott ComstockSenior Vice President, Peacock and Digital Advertising Strategy
NBCUniversal Advertising and Partnerships
Amy McDevittSports Brand Partnership Lead
Amazon Ads
Elsa Castro BlumbergVice President of Client Analytics
DirecTV Advertising
Doug PaladinoProgrammatic Lead
Camelot Strategic Marketing & Media
Steve HartmannVice President, Integrated Marketing
Experian
Mark DouglasPresident and Chief Executive Officer
MNTN
Judson FerdonVice President, Sales West
Gamut
Jessica HogueGeneral Manager, Measurement & Analytics
Innovid
Oscar RondonSenior Vice President, US Product and Partnerships
MiQ
Josh MattisonSenior Vice President, Revenue Management and Operations
Disney Advertising
Danielle SpencerFounder
Some Creative Agency
Lindsay MorganChief Marketing Officer
Pizza Hut
Mike MulvihillExecutive Vice President, Head of Strategy and Analytics
FOX Sports
Will GurmanVice President, Global Partnerships and Content Strategy, Paramount Streaming
Pluto TV
Aneessa SteilenVice President of Media and Distribution Marketing
Vevo
Jon MargolisVice President of Brand Partnerships, West
Atmosphere
Kelly MetzManaging Director, Advanced TV Activation
Omnicom Media Group
Ron StineDirector of Media and Entertainment Solutions
Resonate
Alison HoffmanPresident of Domestic Networks
STARZ
Lauren AndersonHead of AVOD Original Content and Programming
Amazon Studios
Eric FrankelChief Executive Officer and Founder
AdGreetz
Ben AntierCo-Founder and Chief Executive Officer
Publica
John LandgrafChairman
FX
Adam RoyleDirector, Head of Publisher Business Development and Strategic Partnerships
Roku
Matt CerussiDirector of West Coast Client and Agency Partnerships
DIRECTV Advertising
Matt DevittSenior Vice President, Digital Measurement
Nielsen
Jordan UsdinSenior Vice President of Client Development
BEN
Agenda
Opening Remarks
9:15am PT
Morning Main Stage
9:20–11:45am PT
Workshops and Lunch
11:55–1:30pm PT
Afternoon Main Stage
1:45–4:00pm PT
1:1 Meetings
4:15–5:15pm PT
Reception
4:30–5:30pm PT
Venue
The London West Hollywood
1020 N. San Vicente Blvd.
West Hollywood CA 90069

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