Opening remarks and a look at the event.

SVOD-focused companies have realized that AVOD is an essential component for success. In addition to Prime Video, Amazon Studios programs Amazon Freevee, an AVOD with its own robust originals slate, including Bosch: Legacy, Sprung and Judy Justice, helmed by Judge Judy Sheindlin. Lauren Anderson, head of AVOD original content and programming, Amazon Studios, talks about the company’s bold moves in the space and what they mean for marketers.

Most indicators point towards a future where ad-supported video is at the forefront of media. In a world where consumers have more options now than ever before, they aren’t the only party that must make adjustments in this changing ecosystem. Where will publishers, agencies, and brands find the consistent audience information they need to make smart, revenue driving decisions? Join Ron Stine, Director of Media & Entertainment Solutions at Resonate, as he provides his perspective on how companies can leverage first-party data and Resonate’s unique solution to accurately profile CTV audiences in a space where traditional measurement has its shortcomings.

Linear ratings may be falling but live sports remain hugely popular. Last year, 95 of the 100 most-watched programs were sporting events — with viewership dominated by the NFL. Its popularity has led to another scramble for live sports rights among both linear and streaming outlets. Mike Mulvihill, the executive vice president and head of strategy and analytics at FOX Sports will takes us through the latest data around this year's surging NFL, MLB and college football audiences. He'll also share a preview of Fox Sports’ upcoming marquee sporting events including Super Bowl LVII and the 2022 FIFA World Cup. Find out what opportunities are emerging and what these events mean for marketers and sports fans in this can't-miss session.

The CTV landscape is having its biggest shakeup ever. By early next year, every major streaming service will be offering ads—forever changing how viewers, publishers, and brands think about streaming. Now that every service is joining the gold rush to build a more advertiser-friendly model, questions arise. Who will emerge a winner? What should an ad-supported solution look like? And how do brands navigate legacy platforms pivoting from an “anti-ad” attitude to a pro-ad model? 

Join Mark Douglas, President and CEO of MNTN, as he provides his unique perspective and insights sourced from years building the leading performance TV platform. Mark will discuss what ad-supported streaming services must do to make their offerings enticing to brands, share his thoughts on how brands and services can navigate the new ad-friendly future, and reveal how a performance-focused mindset will lead to success in this new, uncharted territory.

With increased competition and enhanced marketing and advertising tactics, companies need to be smart and develop multiple options for streaming, including AVOD, TVOD and SVOD to engage consumers and come out on top.

Join the President and Chief Executive Officer of Paramount Streaming, Tom Ryan, as he discusses the evolution and strategic bundling of all of Paramount’s streaming platforms and what the future holds for streaming services.

Join Doug Paladino, Programmatic Lead at Camelot Strategic Marketing & Media, and Steve Hartmann, Head of Integrated Marketing at Experian, as they reveal how Experian and Camelot optimized cross-screen TV ad impact with iSpot.tv. Learn how Experian was able to stretch their OTT budget further and become more efficient; ultimately, achieving 133% incremental reach with CTV and 44% lower cost per web signup.

Audiences aged 18-49 are both highly-sought after and an especially difficult demographic to reach; especially within the home as linear TV and popular social platforms like Meta are losing younger viewers/users.

While the at-home audience is shrinking, younger viewers can increasingly be found out-of-home, from gyms to restaurants and doctors’ offices. This opportunity opens up the door for an untapped advertising market that better reaches this coveted demographic.

With public gathering spaces returned to normal capacities, how can advertisers connect with the 18-49 audience to increase brand favorability and sales?

In this session, Jon Margolis, Atmosphere’s VP of Brand Partnerships, West will answer this question and discuss why engaging consumers while they’re out-of-home and in a buying mindset is pivotal, especially with an impending recession. Further, they will share unique and creative strategies on leveraging the power of CTV and DOOH through one platform to engage viewers at scale.

The CTV sector is growing quickly. In the U.S. alone, digital video ad spend is estimated to reach over $58 billion by 2023, according to a report by eMarketer. With the opportunities in abundance and endless chances to connect with consumers via their televisions, the pressing question becomes: what does it really take to build the CTV ad breaks that programmatic advertisers will want to target?

Join Ben Antier, Publica CEO and Co-Founder as he explores how to construct the perfect CTV ad break. An advertising experience on connected televisions that not only returns a strong ROI for the advertiser, but also delivers a seamless viewing experience for the TV viewer.

As we gear up for the holiday season, there's no denying we are entering Hallmark’s primetime. With its widely known ‘Countdown to Christmas’ programming, the channel will bring the holiday spirit to your home with feel-good, inclusive storytelling.

During a time when audiences are overwhelmed with a multitude of mediums whether it’s film, television, commercials or OOH advertisements, Wonya Lucas, president and chief executive officer at Hallmark Media, will join Adweek to discuss how Hallmark’s content transcends the competition, and strives to leave a legacy and impression on future programming across all platforms.

Marketers, experiencing a new converged TV era, are on a quest for alternative approaches to independent, consistent measurement and metrics that matter. They want powerful cross-platform analytics that surface the insights needed to make strategic decisions for reaching and engaging audiences across linear, CTV and digital.

Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions for reaching and engaging audiences.

For years, certain streaming platforms have been off-limits, but that’s changing as the likes of Netflix, Disney+ and Prime Video, for example, expand into the advertising space, offering ad-supported tiers and new live sports offerings. However, their rivals are not staying silent and are debuting increasingly innovative and interactive formats.

The goal for all platforms, no matter their strategy, is to attract and retain more viewers. Scott Comstock, Senior Vice President, Peacock and Digital Advertising Strategy for NBCUniversal Advertising and Partnerships, Amy McDevitt, Sports Brand Partnership Lead for Amazon Ads, and Josh Mattison, SVP Revenue Management & Operations for Disney Advertising dissect the streaming ads space’s most dynamic evolution ever—and predictions to come. 

The relationship between brands and audiences needs to change. Audiences aren’t brand-averse – they love brands more than ever while watching more content than ever – but the expectation they have from their entertainment experiences has undergone a massive shift away from interruption to integration. As a result, the product placement industry is exploding in terms of interest and opportunity.

From Amazon and Peacock’s recent announcements regarding virtual product placement to YouGov’s estimation that the fourth season of Stranger Things drove over $27m in brand placement value, product placement has emerged as an essential strategy for marketers. Join Aaron Frank, SVP of Insights, Strategy & Marketing at BEN as he discusses how brands and creators can both benefit by providing audiences with a more seamless entertainment experience.

Media companies have broken down the silos between linear and streaming, and the same execs are suddenly working across portfolios.   Join Susan Rovner, chairman of entertainment content, as she explains her strategy for keeping NBCU’s broadcast, cable and streaming pipelines stocked with fresh content, and how that strategy has evolved since her arrival at the company.

Thank you for joining!