8:00 AM - 9:00 AM (PDT)
 
Registration and Breakfast
 
 
9:15 AM - 9:20 AM (PDT)
 
Opening Remarks

Opening remarks and a look at the event.

Jason Lynch
9:20 AM - 9:40 AM (PDT)
Main Stage
The Rise of AVOD at Amazon

SVOD-focused companies have realized that AVOD is an essential component for success. In addition to Prime Video, Amazon Studios programs Amazon Freevee, an AVOD with its own robust originals slate, including Bosch: Legacy, Sprung and Judy Justice, helmed by Judge Judy Sheindlin. Lauren Anderson, head of AVOD original content and programming, Amazon Studios, talks about the company’s bold moves in the space and what they mean for marketers.

Lauren Anderson Jason Lynch
9:45 AM - 10:05 AM (PDT)
Main Stage
How to Accurately Profile CTV Audiences in a Fragmented Ecosystem

Most indicators point towards a future where ad-supported video is at the forefront of media. In a world where consumers have more options now than ever before, they aren’t the only party that must make adjustments in this changing ecosystem. Where will publishers, agencies, and brands find the consistent audience information they need to make smart, revenue driving decisions? Join Ron Stine, Director of Media & Entertainment Solutions at Resonate, as he provides his perspective on how companies can leverage first-party data and Resonate’s unique solution to accurately profile CTV audiences in a space where traditional measurement has its shortcomings.

Ron Stine
10:10 AM - 10:30 AM (PDT)
Main Stage
The Secret Behind Viewership Milestones

Linear ratings may be falling but live sports remain hugely popular. Last year, 95 of the 100 most-watched programs were sporting events — with viewership dominated by the NFL. Its popularity has led to another scramble for live sports rights among both linear and streaming outlets. Mike Mulvihill, the executive vice president and head of strategy and analytics at FOX Sports will takes us through the latest data around this year's surging NFL, MLB and college football audiences. He'll also share a preview of Fox Sports’ upcoming marquee sporting events including Super Bowl LVII and the 2022 FIFA World Cup. Find out what opportunities are emerging and what these events mean for marketers and sports fans in this can't-miss session.

Mike Mulvihill Jason Lynch
10:35 AM - 10:50 AM (PDT)
 
Networking Break
 
 
10:55 AM - 11:15 AM (PDT)
Main Stage
All in on Ads: What Streaming Networks Need to Prioritize for Advertisers 

The CTV landscape is having its biggest shakeup ever. By early next year, every major streaming service will be offering ads—forever changing how viewers, publishers, and brands think about streaming. Now that every service is joining the gold rush to build a more advertiser-friendly model, questions arise. Who will emerge a winner? What should an ad-supported solution look like? And how do brands navigate legacy platforms pivoting from an “anti-ad” attitude to a pro-ad model? 

Join Mark Douglas, President and CEO of MNTN, as he provides his unique perspective and insights sourced from years building the leading performance TV platform. Mark will discuss what ad-supported streaming services must do to make their offerings enticing to brands, share his thoughts on how brands and services can navigate the new ad-friendly future, and reveal how a performance-focused mindset will lead to success in this new, uncharted territory.

Mark Douglas Matt Steinmetz
11:20 AM - 11:40 AM (PDT)
Main Stage
Streaming Strategies That Pay Off Big

With increased competition and enhanced marketing and advertising tactics, companies need to be smart and develop multiple options for streaming, including AVOD, TVOD and SVOD to engage consumers and come out on top.

Join the President and Chief Executive Officer of Paramount Streaming, Tom Ryan, as he discusses the evolution and strategic bundling of all of Paramount’s streaming platforms and what the future holds for streaming services.

Tom Ryan Mollie Cahillane
11:55 AM - 12:25 PM (PDT)
Workshop
Place-Based Television: Creative Strategies to Reach Adults 18-49

Audiences aged 18-49 are both highly-sought after and an especially difficult demographic to reach; especially within the home as linear TV and popular social platforms like Meta are losing younger viewers/users.

While the at-home audience is shrinking, younger viewers can increasingly be found out-of-home, from gyms to restaurants and doctors’ offices. This opportunity opens up the door for an untapped advertising market that better reaches this coveted demographic.

With public gathering spaces returned to normal capacities, how can advertisers connect with the 18-49 audience to increase brand favorability and sales?


In this session, Jon Margolis, Atmosphere’s VP of Brand Partnerships, West will answer this question and discuss why engaging consumers while they’re out-of-home and in a buying mindset is pivotal, especially with an impending recession. Further, they will share unique and creative strategies on leveraging the power of CTV and DOOH through one platform to engage viewers at scale.

Jon Margolis Jason Lynch
Workshop
The Black Box of CTV Incremental Reach

Join Doug Paladino, Programmatic Lead at Camelot Strategic Marketing & Media, and Steve Hartmann, Head of Integrated Marketing at Experian, as they reveal how Experian and Camelot optimized cross-screen TV ad impact with iSpot.tv. Learn how Experian was able to stretch their OTT budget further and become more efficient; ultimately, achieving 133% incremental reach with CTV and 44% lower cost per web signup.

Isaac Ortiz Doug Paladino Steve Hartmann
12:30 PM - 1:30 PM (PDT)
 
Lunch
 
 
1:45 PM - 2:05 PM (PDT)
Main Stage
Building CTV Ad Breaks, What Does Good Look Like?

The CTV sector is growing quickly. In the U.S. alone, digital video ad spend is estimated to reach over $58 billion by 2023, according to a report by eMarketer. With the opportunities in abundance and endless chances to connect with consumers via their televisions, the pressing question becomes: what does it really take to build the CTV ad breaks that programmatic advertisers will want to target?

Join Ben Antier, Publica CEO and Co-Founder as he explores how to construct the perfect CTV ad break. An advertising experience on connected televisions that not only returns a strong ROI for the advertiser, but also delivers a seamless viewing experience for the TV viewer.

Ben Antier Matt Steinmetz
2:10 PM - 2:30 PM (PDT)
Main Stage
Embracing Enticing and Inclusive Programming

As we gear up for the holiday season, there's no denying we are entering Hallmark’s primetime. With its widely known ‘Countdown to Christmas’ programming, the channel will bring the holiday spirit to your home with feel-good, inclusive storytelling.

During a time when audiences are overwhelmed with a multitude of mediums whether it’s film, television, commercials or OOH advertisements, Wonya Lucas, president and chief executive officer at Hallmark Media, will join Adweek to discuss how Hallmark’s content transcends the competition, and strives to leave a legacy and impression on future programming across all platforms.

Wonya Lucas Bill Bradley
2:35 PM - 2:55 PM (PDT)
Main Stage
Unified Measurement and the Metrics that Matter

Marketers, experiencing a new converged TV era, are on a quest for alternative approaches to independent, consistent measurement and metrics that matter. They want powerful cross-platform analytics that surface the insights needed to make strategic decisions for reaching and engaging audiences across linear, CTV and digital.

Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions for reaching and engaging audiences.

Jessica Hogue Kelly Metz
3:00 PM - 3:15 PM (PDT)
 
Networking Break
 
 
3:20 PM - 3:40 PM (PDT)
Main Stage
The Future of Streaming Ads

For years, certain streaming platforms have been off-limits, but that’s changing as the likes of Netflix, Disney+ and Prime Video, for example, expand into the advertising space, offering ad-supported tiers and new live sports offerings. However, their rivals are not staying silent and are debuting increasingly innovative and interactive formats.

The goal for all platforms, no matter their strategy, is to attract and retain more viewers. Scott Comstock, Senior Vice President, Peacock and Digital Advertising Strategy for NBCUniversal Advertising and Partnerships, Amy McDevitt, Sports Brand Partnership Lead for Amazon Ads, and Josh Mattison, SVP Revenue Management & Operations for Disney Advertising dissect the streaming ads space’s most dynamic evolution ever—and predictions to come. 

Scott Comstock Amy McDevitt Josh Mattison Mollie Cahillane
3:45 PM - 4:05 PM (PDT)
Main Stage
Integration > Interruption: The Reasons Why Brands are Racing to Get Inside of Content 

The relationship between brands and audiences needs to change. Audiences aren’t brand-averse – they love brands more than ever while watching more content than ever – but the expectation they have from their entertainment experiences has undergone a massive shift away from interruption to integration. As a result, the product placement industry is exploding in terms of interest and opportunity.

From Amazon and Peacock’s recent announcements regarding virtual product placement to YouGov’s estimation that the fourth season of Stranger Things drove over $27m in brand placement value, product placement has emerged as an essential strategy for marketers. Join Aaron Frank, SVP of Insights, Strategy & Marketing at BEN as he discusses how brands and creators can both benefit by providing audiences with a more seamless entertainment experience.

Jason Lynch Jordan Usdin
4:10 PM - 4:30 PM (PDT)
Main Stage
Leading a Content Portfolio

Media companies have broken down the silos between linear and streaming, and the same execs are suddenly working across portfolios.   Join Susan Rovner, chairman of entertainment content, as she explains her strategy for keeping NBCU’s broadcast, cable and streaming pipelines stocked with fresh content, and how that strategy has evolved since her arrival at the company.

Susan Rovner Bill Bradley
4:35 PM - 4:40 PM (PDT)
 
Closing Remarks

Thank you for joining!

Jason Lynch
4:45 PM - 5:45 PM (PDT)
 
Reception
 
 
8:00 AM - 9:00 AM (PDT)
 
Registration and Breakfast
 
 
9:15 AM - 9:20 AM (PDT)
 
Opening Remarks

Opening remarks and a look at the event.

Jason Lynch
9:20 AM - 9:40 AM (PDT)
Main Stage
Broader Isn’t Always Better: How a Targeted Consumer Strategy Can Still Win Big

Gone are the days when premium cable networks competed with just each other for viewers. The playing field has grown to include the streaming space, meaning all consumers—including cord-cutters—are now potential subscribers. Join Adweek as we hear from Alison Hoffman, president of Domestic Networks at STARZ on how the company has been able to succeed in this ever-changing space with a targeted consumer strategy.

Alison Hoffman Bill Bradley
9:45 AM - 10:05 AM (PDT)
Main Stage
 Big Data, Calibrated by Real People: An Unmatched Combination for CTV Measurement

Streaming continues to set record after record in viewership, and the industry is calling for a reliable source of measurement that accounts for the intricacies in interpreting reach, frequency and platform data. Nielsen’s unique mix of people-powered measurement and big data science unlocks an accurate reflection of consumption. Join Matt Devitt, Nielsen’s SVP of Digital Measurement, as he arms the audience with powerful insights on the CTV ecosystem.

Matt Steinmetz Matt Devitt
10:10 AM - 10:30 AM (PDT)
Main Stage
How Publishers Capitalize on the Shift to Streaming 

All TV ads will be streamed — and automated. Roku’s Adam Royle, Director, Head of Publisher Business Development and Strategic Partnerships, shares why leading content owners are investing in the latest ad tech to make the most of TV streaming advertising. This session will explore how publishers can maximize ad monetization to create new inventory success, making addressable TV a reality and extending reach and performance, using identity and data for a better ad experience, and more.

Adam Royle
10:35 AM - 10:50 AM (PDT)
 
Networking Break
 
 
10:55 AM - 11:15 AM (PDT)
Main Stage
Resurgence of Local: New OTT Marketing Solutions

OTT is one of the fastest growing channels in video media offering advancements over traditional TV, such as, audience targeting, dynamic creative, measurement, attribution, and performance reporting. Today, advertisers can measure automated content recognition (ACR) to compare ad performance between OTT and Linear TV. Partnerships with data companies allow us to onboard customer purchase data to improve campaign performance. Dynamic creative partnerships offer multiple hyper-personalized messages to local audiences, at scale, via one buy. All of these advancements help our Local OTT advertising partners build more engaging relationships with customers and drive revenue. 

In this session join Gamut’s Judson Ferdon and AdGreetz's Eric Frankel to find out more about how effective technological strategy is enhancing the streaming audience experience and helping to grow the bottom line for brands.

Judson Ferdon Eric Frankel
11:20 AM - 11:40 AM (PDT)
Main Stage
When Your Ad Is on the Line: How Disney Advertising and EDO Are Leaning Into the Power of ‘Live’

TV advertising drives the economics for live sports and events for a simple reason: those live events attract the largest and most leaned-in audiences, and create an unrivaled atmosphere for brand building and performance. In fact, EDO has found that live sports, such as Disney’s ESPN Monday Night Football, and tentpole live programming, such as the Oscars on ABC, deliver the strongest environments for TV advertisers every year, guaranteeing consistently strong engagement while influencing actions like search for brands across categories.

Disney Advertising’s Danielle Brown and EDO’s Kevin Krim will dive into some of the top moments and opportunities around live sports and event programming they’ve seen so far this year. From EDO’s predictive outcomes data for advertising to Disney’s robust sports rights and groundbreaking insights around sponsorship and programming research, attendees will learn more about how they can build optimal strategies that tap into lightning-in-a-bottle moments that maximize the power of live events.

Kevin Krim Danielle Brown Mollie Cahillane
11:55 AM - 12:25 PM (PDT)
Workshop
Addressability Now: Mastering a Converged Landscape

It’s no secret that traditional pay and digital TV are converging, as more and more media dollars are shifting to CTV and streaming solutions. But how do marketers stay ahead in a continually shifting media world? The answer isn’t new. It’s mastering addressable advertising. In this interactive workshop with DIRECTV Advertising, you’ll have a better understanding of the current converged TV landscape, master advanced advertising tactics like managing for reach and frequency across screens, and see powerful case studies that illustrate how it all comes together.

Elsa Castro Blumberg Matt Cerussi
12:30 PM - 1:30 PM (PDT)
 
Lunch
 
 
1:45 PM - 2:05 PM (PDT)
Main Stage
From Linear to Streaming: The Evolution of Conan O’Brien's Legacy

Conan O’Brien spent nearly three decades helping to reinvent and redefine late-night TV, first at NBC and then TBS. As Conan prepares to make the leap from linear to streaming, he’s thriving on a completely new platform: podcasting. His hit “Conan O’Brien Needs A Friend” podcast has grown into an empire via his fan-centric multi-platform media company Team Coco, which was purchased by SiriusXM earlier this year. Join Adweek as we talk to Conan about his past TV legacy, his present podcasting endeavors and his fascinating future with Team Coco.

Conan O'Brien Jason Lynch
2:10 PM - 2:30 PM (PDT)
Main Stage
Brand-Supported Television: It’s Out with the Old and In with the New (Advertising Model)

Brand-supported television is old. Yes, you read that correctly - old. And so too is the advertising model that has long powered it. A new advertising model for brand-supported television has arrived, raising the fortunes (literally) of brands, networks and streaming services, studios and creators.

Join leaders from across the industry as they outline the advertising model powering the next era of brand-supported television. It’s out with the old and in with the new.

Topics Covered:

  • Why Brand-Supported Television’s ad-model requires a refresh

  • The technology & partnerships that are making a this ad-model possible

  • Considerations for deploying new ad experiences powered by In-Show technology – the anatomy of In-show

  • What the industry still needs in order to reap the full benefits of In-Show technology, etc.

Michael Shields Aneessa Steilen Scott Comstock Bill Bradley
2:35 PM - 2:55 PM (PDT)
Main Stage
Classic TV is Out Fast TV is In

AVOD is expanding, but in the ad-supported streaming space, FAST (Free Ad-supported Streaming TV) is really where it’s at. Join Adweek as we talk to some of the most exciting players in FAST including Samsung Ads and AMC Networks about how the space has exploded, and the appeal of giving classic TV a fresh, modern spin while connecting with consumers nationwide. 

Karl Meyer Lindsay Stewart Will Gurman Mollie Cahillane
3:00 PM - 3:20 PM (PDT)
Main Stage
Taking Programmatic Principles and Applying Them to TV

Today, the convergence of TV is noticeable in the way media is bought and sold – specifically by leveraging programmatic principles. In this session, MiQ will cover how programmatic is powering TV, and the cross functional expertise needed to best navigate the considerations of today’s fragmented biddable supply… including quality, optimization and performance. You will also hear how advanced TV entered our realm of expertise and new solutions that are helping advertisers plan, buy and measure advanced TV campaigns with greater accuracy than ever.

Oscar Rondon
3:25 PM - 3:45 PM (PDT)
Main Stage
Special FX: From Linear Network to Global Brand

With a record-breaking 559 scripted series released in 2021, media companies can no longer rely on a single platform to reach audiences. That’s why FX has evolved from a linear cable network into a global programming brand, creating content for five Disney platforms around the world: FX, FXX and Hulu in the U.S., streamer Star+ in Latin America and Disney+ in all other territories. FX chairman John Landgraf talks about his company’s new strategy, competing and thriving in the convergent TV space and ramping up FX’s programming slate without sacrificing quality for quantity.

John Landgraf Jason Lynch
3:50 PM - 3:55 PM (PDT)
 
Closing Remarks

Thank you for joining!

Jason Lynch
4:00 PM - 5:00 PM (PDT)
 
Reception