SVOD-focused companies have realized that AVOD is an essential component for success. In addition to Prime Video, Amazon Studios programs Amazon Freevee, an AVOD with its own robust originals slate, including Bosch: Legacy, Sprung and Judy Justice, helmed by Judge Judy Sheindlin. Lauren Anderson, head of AVOD original content and programming, Amazon Studios, talks about the company’s bold moves in the space and what they mean for marketers.