Most indicators point towards a future where ad-supported video is at the forefront of media. In a world where consumers have more options now than ever before, they aren’t the only party that must make adjustments in this changing ecosystem. Where will publishers, agencies, and brands find the consistent audience information they need to make smart, revenue driving decisions? Join Ron Stine, Director of Media & Entertainment Solutions at Resonate, as he provides his perspective on how companies can leverage first-party data and Resonate’s unique solution to accurately profile CTV audiences in a space where traditional measurement has its shortcomings.