Audiences aged 18-49 are both highly-sought after and an especially difficult demographic to reach; especially within the home as linear TV and popular social platforms like Meta are losing younger viewers/users.

While the at-home audience is shrinking, younger viewers can increasingly be found out-of-home, from gyms to restaurants and doctors’ offices. This opportunity opens up the door for an untapped advertising market that better reaches this coveted demographic.

With public gathering spaces returned to normal capacities, how can advertisers connect with the 18-49 audience to increase brand favorability and sales?

In this session, Jon Margolis, Atmosphere’s VP of Brand Partnerships, West will answer this question and discuss why engaging consumers while they’re out-of-home and in a buying mindset is pivotal, especially with an impending recession. Further, they will share unique and creative strategies on leveraging the power of CTV and DOOH through one platform to engage viewers at scale.