Main Stage
Building CTV Ad Breaks, What Does Good Look Like?
Tuesday, October 11, 2022
1:45 PM - 2:05 PM (PDT)
The CTV sector is growing quickly. In the U.S. alone, digital video ad spend is estimated to reach over $58 billion by 2023, according to a report by eMarketer. With the opportunities in abundance and endless chances to connect with consumers via their televisions, the pressing question becomes: what does it really take to build the CTV ad breaks that programmatic advertisers will want to target?
Join Ben Antier, Publica CEO and Co-Founder as he explores how to construct the perfect CTV ad break. An advertising experience on connected televisions that not only returns a strong ROI for the advertiser, but also delivers a seamless viewing experience for the TV viewer.