As we gear up for the holiday season, there's no denying we are entering Hallmark’s primetime. With its widely known ‘Countdown to Christmas’ programming, the channel will bring the holiday spirit to your home with feel-good, inclusive storytelling.

During a time when audiences are overwhelmed with a multitude of mediums whether it’s film, television, commercials or OOH advertisements, Wonya Lucas, president and chief executive officer at Hallmark Media, will join Adweek to discuss how Hallmark’s content transcends the competition, and strives to leave a legacy and impression on future programming across all platforms.