The relationship between brands and audiences needs to change. Audiences aren’t brand-averse – they love brands more than ever while watching more content than ever – but the expectation they have from their entertainment experiences has undergone a massive shift away from interruption to integration. As a result, the product placement industry is exploding in terms of interest and opportunity.

From Amazon and Peacock’s recent announcements regarding virtual product placement to YouGov’s estimation that the fourth season of Stranger Things drove over $27m in brand placement value, product placement has emerged as an essential strategy for marketers. Join Aaron Frank, SVP of Insights, Strategy & Marketing at BEN as he discusses how brands and creators can both benefit by providing audiences with a more seamless entertainment experience.