Linear ratings may be falling but live sports remain hugely popular. Last year, 95 of the 100 most-watched programs were sporting events — with viewership dominated by the NFL. Its popularity has led to another scramble for live sports rights among both linear and streaming outlets. Mike Mulvihill, the executive vice president and head of strategy and analytics at FOX Sports will takes us through the latest data around this year's surging NFL, MLB and college football audiences. He'll also share a preview of Fox Sports’ upcoming marquee sporting events including Super Bowl LVII and the 2022 FIFA World Cup. Find out what opportunities are emerging and what these events mean for marketers and sports fans in this can't-miss session.