Experienced leadership executive, with a demonstrated history of innovation, bridging tech with media, and advancing the video industry across both linear and digital. Some examples of his visionary moves and where he’s made his impact across digital strategy include leadership roles at DIRECTV, TiVo, Discovery Communications, Microsoft/XBOX, and Dish. Developing some of the first advanced TV ad products – such as, DVR/time-shifting, Addressable TV, ad supported VOD/OTT/CTV, and the use of ACR TV measurement to address the increasing shift in viewing behavior