Matt Devitt
Senior Vice President, Digital Measurement
Nielsen
Matt Devitt is Senior Vice President of Digital Measurement at Nielsen. In this role, Matt supports the go to market strategy and revenue for Nielsen’s digital components of Nielsen ONE, as well as the Nielsen Marketing Cloud. His focus is on bringing to market a comprehensive and transparent audience measurement solution that can support efficient ad markets for both ad buyers and sellers.
Matt has been at Nielsen for 12 years, and prior to his role in digital measurement, he has held a variety of positions supporting advertiser and agency businesses. He started his career building and delivering Marketing Mix models to the world’s largest CPG brands before taking on a variety of other roles in global data technology and infrastructure, multi-touch attribution, as well as ad tech.
Devitt is a graduate of Cornell University majoring in Philosophy and Economics, where he also played NCAA Soccer, and he later received his Masters of Science in Predictive Analytics from Northwestern University. He works out of his home in Lakewood, Ohio, where he lives with his wife, Abby, and four kids (Anna, George, Mary, and Patrick).
Matt has been at Nielsen for 12 years, and prior to his role in digital measurement, he has held a variety of positions supporting advertiser and agency businesses. He started his career building and delivering Marketing Mix models to the world’s largest CPG brands before taking on a variety of other roles in global data technology and infrastructure, multi-touch attribution, as well as ad tech.
Devitt is a graduate of Cornell University majoring in Philosophy and Economics, where he also played NCAA Soccer, and he later received his Masters of Science in Predictive Analytics from Northwestern University. He works out of his home in Lakewood, Ohio, where he lives with his wife, Abby, and four kids (Anna, George, Mary, and Patrick).
