Main Stage
The Tubi Rabbit Hole: How Cross Functional Partnerships in Brand, Content and Product Deliver Authenticity to Viewers
Wednesday, October 25, 2023
12:15 PM - 12:35 PM (PDT)
In a world of big budget titles in streaming, Tubi unlocked a consumer truth by listening to their viewers about why people love the service. Because the product, marketing, engineering and content teams at Tubi are all viewer obsessed, their work connects to solve the same problems. Tubi’s brand promise provides synergies that dig even deeper into what makes Tubi unique and begets fertile ground for award winning creative campaigns.
![Hans Ku](http://assets.swoogo.com/uploads/thumb/2984640-651b03380ee49.png)
![Adam Lewinson](http://assets.swoogo.com/uploads/thumb/2984622-651b024699fea.png)
![Nicole Parlapiano](http://assets.swoogo.com/uploads/thumb/3818616-662035b407056.png)
![Mollie Cahillane](http://assets.swoogo.com/uploads/thumb/2857961-64f0b2224ce25.png)