Connected TV has quickly made its way onto marketers’ plans as a must have, increasing in share of budget and drawing interest for more targeted brand strategies. CTV can be a powerful tool, from test and learn sprints to detailed attribution, and staying current on the benefits and opportunities of the platform can help create measurable success for your business.

In this session, join Rosie O’Meara, Chief Revenue Officer at GroundTruth, for a fireside chat with Ioné Sterental, Director of Brand and Integrated Marketing at Tractor Beverage Co., as they discuss the evolution of CTV, its role and value for brands of every size, and how marketers are should think about it based on their performance goals.