It’s time to get real about artificial intelligence—specifically generative AI. Marketers are working overtime to not just understand gen AI but also to apply it in meaningful and growth-driving ways. Marketers and their agency partners must mobilize to decide how, when and where they can and should best employ it as part of their toolboxes.

Join Adweek as we break down what’s real and what’s hype in generative AI, where it makes the most sense to use, areas of concern and the ROI it can drive.