Born to Mix: How Absolut Has Mastered Consumer Communication
Thursday, October 5, 2023, 10:55 AM - 11:15 AM

Through a decade+ long partnership with Coachella, Absolut underscores its brand mantra by bringing consumers together - and sparking amplification and conversation well beyond the festival walls.

Join Matt Foley, Vice President of Marketing at Absolut as he shares how the brand has pushed boundaries to go beyond typical marketing standards to cultivate human connection.

Matt Foley Al Mannarino