Over the past decade Matt Foley has led marketing for some of the world’s most iconic spirits brands including Absolut, Jameson & Malibu. He has a passion for activating brands in culture and leading cross functional teams to deliver outstanding results. Throughout his career, Matt has achieved remarkable milestones, including growing Jameson to become a top 3 whiskey brand in the US, orchestrating the performance turnaround of 4 key spirits brands, launching the #1 new Spirits products in the industry (2018, 2020 & 2022) and delivering an award-winning earned media first approach for Absolut which drove market share gains for the first time in over 5 years.