Kristin Patrick
Executive Vice President , Chief Marketing Officer, Head of E-Commerce
Claire's
As Claire’s new Chief Marketing Officer, Patrick oversees all aspects of marketing including consumer insights analytics, brand and business strategy, creative vision and omnichannel media and plays an instrumental role in building on the fashion brand’s nearly
50 years of leadership as a global creator and influencer of youth culture. She has a reputation for being a forward-thinking executive, having held leadership positions at renowned global brands, most recently serving as the global CMO of PepsiCo, responsible
for delivering the company’s long-term global growth strategy and expansion plans across the entire Billion-dollar portfolio of brands, as well as Chief Marketing Officer for Playboy Enterprises, Executive Vice President of Brand Strategy at William Morris
Endeavor, Vice President of Strategy and Innovation at GAP Inc., CMO of Liz Claiborne’s Lucky Brand and at Calvin Klein, The Walt Disney Company and Revlon.
50 years of leadership as a global creator and influencer of youth culture. She has a reputation for being a forward-thinking executive, having held leadership positions at renowned global brands, most recently serving as the global CMO of PepsiCo, responsible
for delivering the company’s long-term global growth strategy and expansion plans across the entire Billion-dollar portfolio of brands, as well as Chief Marketing Officer for Playboy Enterprises, Executive Vice President of Brand Strategy at William Morris
Endeavor, Vice President of Strategy and Innovation at GAP Inc., CMO of Liz Claiborne’s Lucky Brand and at Calvin Klein, The Walt Disney Company and Revlon.